Consumer Insights
This project provided an understanding of consumer behaviour relating to the decisions they make on heating choice
- Project helps provide an understanding of what drives consumer behaviour in the UK when they make decisions on heating choices
This project provided insights into consumer behaviour relating to the heating decisions they make.
The project consisted of four pieces of consultancy work to provide the overall view of consumer behaviour. These pieces of work examined:
- Consumer response and behaviours analysis
- A literature review of personality and risky heat decisions
- Household heating design aids
- Segmentation analysis
