How Can People Get The Heat They Want At Home, Without The Carbon?
Matthew Lipson
Head of Consumer Insight, Energy Systems Catapult
The energy we use on heating and hot water at home produces about 20% of UK carbon emissions. Reductions have been made, but progress is slower than required and may become more challenging. Previous cuts have been relatively simple and cheap. Deeper cuts could prove more disruptive, complex and costly.
The ESC has conducted extensive consumer research for the ETI to understand how to put consumers at the heart of decarbonising heat. This bespoke blend of studies has developed a range of consumer-led key headlines:
- Low carbon heating must appeal to consumers if the UK is to tackle climate change.
- Consumers might welcome solutions if they enhanced their experiences using heat at home.
- Consumers will need help to get high quality experiences from low carbon heating solution.
- Policies could harness the emerging ‘smart home’ to garner public support for decarbonising heat.
- Decarbonisation could help the vulnerable access basic energy services, but there are also risks.
Matthew Lipson
Head of Consumer Insight, Energy Systems Catapult
Matthew Lipson, ESC's Head of Consumer Insight, has spent the last 15 years’ working across industry and government to design commercial propositions and policies that deliver great experiences